Case Studies

ABOUT THE CLIENT Client is a leading player in the quick service restaurant (QSR) industry, known for continuous menu innovations tailored to evolving consumer tastes. APPROACH Quantitative (Online) – Monadic + Proto-Monadic panels (Sequential exposures)​ PROBLEM STATEMENT The client wanted to test new variants of chicken and veg rice bowls against competition to evaluate consumer […]

ABOUT THE CLIENT A leading player in the quick service food industry, known for innovation and consistently launching new formats to match evolving consumer tastes. APPROACH Quantitative Research – Central Location Test (CLT), Monadic Design PROBLEM STATEMENT The client wanted to evaluate five new propositions for an extra-large pizza intended for a seasonal campaign. The […]

ABOUT THE CLIENT A leading player in the quick service food industry, known for innovation and consistently launching new formats to match evolving consumer tastes. APPROACH Quantitative Research – Central Location Test (CLT), Monadic Design PROBLEM STATEMENT The client wanted to assess consumer acceptance of newly developed sourdough pizza variants, identify strengths and gaps, and […]

ABOUT THE CLIENT A leading QSR operator with a strong presence in the market, known for introducing innovative offerings tailored to evolving consumer tastes. APPROACH Quantitative Research – Central Location Test (CLT), Monadic Design with Matched Panels​ PROBLEM STATEMENT The client wanted to evaluate new side and dip options for their lunch feast offerings, assessing […]

ABOUT THE CLIENT A global QSR leader known for continuous innovation and delivering iconic food experiences worldwide. APPROACH Quantitative Research – Monadic Design, Central Location Test (CLT) PROBLEM STATEMENT The client wanted to test multiple new rice bowl variants to understand consumer acceptance, compare them against benchmarks, and identify which options should be prioritized for […]

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative research PROBLEM STATEMENT The client wanted to test multiple new rice bowl variants to understand consumer acceptance, compare them against benchmarks, and identify which options should be prioritized for launch. OUR […]

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to evaluate new chip variants across multiple flavor categories, benchmark them against current products, and identify which test options could perform better on taste, appeal, and […]

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to evaluate consumer acceptance of their noodle range against competition, identify key drivers of preference such as color, aroma, and flavor, and determine improvement areas for […]

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to evaluate consumer acceptance and sensory appeal of Protein Pezos across different flavours. OUR SOLUTIONS Online panel has been used to reach out to the desired […]

ABOUT THE CLIENT Client is a growing player in the Indian FMCG space, with a focus on innovative and better-for-you food products. APPROACH Quantitative research PROBLEM STATEMENT Client wanted to evaluate consumer acceptance and sensory appeal of Protein Pezos across different flavours. OUR SOLUTIONS Central Location Test (CLT): Conducted face-to-face interviews in a controlled setting […]